Selected work / Austria / Complete corporate identity
MASLEN
AUSTRIA.
One product world.
One unmistakable brand.
A complete visual identity for a roofing manufacturer — connecting detailed 3D product models, print, digital and brand communication.
Client
MASLEN Austria
Sector
Metal roofing systems
Scope
Brand / CGI / Print / Digital
Creative direction
Michal Vitek / Mediall
01 /
3D Product modeling
& rendering
From a basic shape in Blender to a complete roof assembly, we developed photorealistic models of roofing profiles and accessories. These reusable 3D assets make construction details visible and give the brand a consistent visual foundation.
01 / Roof profiles
02 / Ventilation
03 / Snow protection
04 / Roof junctions
05 / Finishing details
Product geometry / Material development / Photorealistic rendering / Assembly visualisation
The idea
Make complexity
look clear.
Roofing is a system of profiles, finishes and carefully engineered details. The challenge was to make that system easy to understand — and consistently recognisable as MASLEN.
We made product visualisation the connecting thread of the identity. A shared language of 3D imagery, red accents and structured layouts brings the same clarity to a catalogue spread, a website or a business card.
02 /
Print design
& product visualization
3D product renders were used across all key print materials — from catalogues and brochures to business cards and promotional items. A consistent visual language connects every touchpoint and strengthens MASLEN’s corporate identity.
Original MASLEN Austria catalogue / German edition
View / download catalogue PDF ↓03 /
Website & digital
The identity continues online through product-led page layouts, clear categories and consistent 3D imagery. The design connects inspiration with the information customers need to explore a roofing system.
Explore maslen.at ↗
04 /
Recognition.
In every detail.
A corporate identity becomes tangible in everyday encounters. Business cards and envelopes carry the same visual signature, while vehicle livery extends the brand into physical space.
01 / Print application
02 / Business cards
03 / Branded mug
04 / Branded pen
05 / Branded cap
06 / Workwear
05 /
Let the details
do the talking.
Motion reveals what a still image cannot: changing viewpoints, material finishes and the relationship between individual parts. The same 3D language moves naturally from printed communication to animated presentation.
Watch the roofing animation ↗One connected identity
More than a set
of deliverables.
The result is a reusable visual system: one product library, one design language and a coherent presence across print, digital and physical applications. Each piece belongs to the same brand story.
Creative direction, corporate identity, 3D visualisation and design by Michal Vitek / Mediall.
Your next brand chapter
Your business.
One clear direction.
Need a partner who can connect your brand, products and communication? Let’s build a visual identity that works wherever your business meets its audience.
Let’s discuss your project ↗SK +421 904 330 793 / AT +43 660 600 9199
michal.vitek.designer@gmail.com
© 2026 Mediall / Brand + Visual Communication
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